How to organize a store: business instruction

If you decide to open your own store, you have to carefully consider all the nuances, so as not to later regret your decision. You will act reasonably if you are not in a hurry and you will try to resolve all important questions on creating a trading business in advance. So you reduce the risk of unaccounted problems, and opening a store will be a joyful event for you, and not a headache.

Instruction manual

1

Find out if the product you intend to trade is in demand. How great is the competition in your chosen field. Large or small store you want to open. How high is the cost of rented square meters in the area where you want to open a store (or do you decide to build a separate building?). What will be the range of planned products? Consider the form of organization of trade, whether it will be self-service or sales "through the counter". Who are your potential buyers? How solvent? The answers to these and many other questions you must solve first. You may need to do some marketing research - be prepared for this.

2

Consider several store locations. Are you ready to pay a substantial amount for the rental, provided that your store is located in the center or in another crowded, which means a profitable place? Or are you more comfortable with a more modest option? In any case, at this point you must decide where to be your store. When inspecting the premises, do not forget to pay attention to external and internal communications, i.e. condition of water, electricity and heat supply systems, ventilation, telephone and Internet lines, etc. Check driveways.

3

Make financial calculations. In other words, draw up a business plan. Consider not only actual costs, but also contingencies. Experts recommend that the estimated number of actual spending be multiplied by two. Then you will definitely not be surprised at how fast the starting capital is already melting at the initial stage of your business. At the same stage (drawing up a business plan), think about suppliers of goods.

4

Now you can take up the decision of the legal aspects. To do this, you need to visit the tax office. Usually there is a consultant whose services are free. He will explain to you everything "from and to": what documents you must submit, which ones - to issue for you. To ensure that the documentary procedure is not delayed, follow the requirements, requirements and recommendations of the tax authorities as clearly as possible. Thus, you will save yourself from unnecessary checks when you start working.

5

During the initial stages of organizing and creating your outlet, you should already be thinking about the name of the store. If nothing comes to mind yourself, connect friends, relatives. Or contact the naming specialists for help, they can be found in advertising agencies and on the Internet. Be mindful of this issue. A good name is very important.

6

Order commercial and technical equipment and furniture and get involved in the design of the store. Expert advice - do not skimp on a good designer. The cost of his services to pay off with interest, because the modern buyer is very demanding on the interior decoration of the commercial premises. He wants to feel comfortable, and for this everything must be thought out to the smallest detail. Only a professional can handle this, since there are many secrets and tricks in design in terms of attracting customers. Do not forget to invite an experienced merchandiser who will deal with the layout of goods on the shelves.

7

Engage in staff recruitment. Try to hire professionals with experience, with a good reputation. Remember that it is these people who largely determine the future profit and overall performance of your store.

8

Advertise on opening a store in local newspapers, on radio and television. Over time, you can conduct larger-scale promotions and companies with the announcement of discounts, bonuses and other tricks that attract customers.