How to determine the long-term objectives of the enterprise

Setting long-term goals is an important point in planning the activities of any enterprise. Without this, its existence and development is impossible. Tasks depend on the mission of the enterprise and its strategic goals.

Instruction manual

1

Formulate the goals of your enterprise. They can be different - increase in profits, saturation of the market and satisfaction of consumer needs for a particular product, growth of capital of shareholders. An enterprise, to one degree or another, seeks to achieve all the goals, but one or more will be priority. To determine the most important goal, think about the needs of which interested group is more important to you than anything else. These may be shareholders, creditors, employees, consumers, managers, suppliers, authorities, society as a whole.

2

The mission is a statement that sets out the company's goals and priorities. This is a kind of base for setting goals and objectives. This statement should indicate how the company differs from others. Define and indicate the area of ​​competition. It has several components - industry, geographical, consumer. Write what the company is striving for, that is, determine the strategic direction of its activities. State what knowledge, skills and abilities the staff should possess. Identify the group of individuals whose interests the firm protects in the first place. The mission can be defined both in a lengthy document and in a short phrase.

3

Formulate the goals of the company. They can be long-term and short-term. There may also be market, financial, production, organizational goals. For example, market ones include increasing the number of customers or gaining a certain percentage of the market, increasing sales, etc. Production goals include, for example, opening a branch, building a new workshop, developing and mastering new technologies. The financial goals include increasing the quantity of products in value terms, reducing costs, increasing profitability, and reducing costs. Organizational goals relate to staff. This is an increase in the number of employees of a particular specialty, an increase in salaries, the use of new management decisions. Goals must meet certain requirements. They must be achievable, concrete, time-bound. Criteria are also necessary by which it would be possible to determine whether the company managed to achieve the desired result. The goals should not contradict the mission and each other.

4

Determine what needs to be done to achieve long-term goals. Tasks are ways to achieve goals. For example, in order to achieve an increase in the number of customers, it is necessary to increase the range of goods and services, create a branch of the company in a remote area, master the production of a new type of product, develop and implement an advertising company. For the development of new technology may require new equipment or staff training in continuing education courses. Each long-term task is divided into several smaller ones. For example, to send an employee to courses or a seminar, it is necessary to choose the most effective one from several seminars, find the means to pay for it, and find a replacement for the employee during the training. In exactly the same way they are divided into stages and other tasks.