How to describe the product
Video: How to Write Product Descriptions that Sell in 2020 | Oberlo Dropshipping 2024, May
A well-designed business plan involves a comprehensive description of the product that the newly organized company is going to produce. In order for potential investors to be interested in the product description, it is necessary to follow several simple rules when compiling it.
Instruction manual
1
Determine the nature of the problem that consumers can solve using your product. Be sure to refer in advance to the experience of competitors and indicate which fundamentally new ways and methods of solving this problem you can offer consumers.
2
Give examples of the use of this product and present positive test results. Pay special attention to the new technologies used in its production and the criteria for product versatility in various situations. It must comply with all accepted production and quality standards for products of the same row as it.
3
Indicate at what stage of production this product is currently located. Of course, the greatest confidence will be given to products that are at the stage of prototypes or even mass production. But sometimes, under a successful set of circumstances, investors may be interested in a ready-made project or even a product idea (especially in the field of high technologies).
4
Attach sample product instructions to the business plan. Describe what the warranty and post-warranty service of the product (or other forms of service support) will consist of.
5
Indicate if there are opportunities for further modernization and improvement of this product.
6
If there is (or is required) a patent for this product, as well as a license for its production, inform the description thereof.
7
Analyze the methods and methods of production and use of similar products manufactured by competitors (if any products). Describe the pricing methods for products of the same row with yours, and how your competitors organize sales markets.
8
In the appendix to this section, place diagrams, charts, tables and photographs so that your potential business partners can visually familiarize themselves with your product.
