How to make a pharmacy showcase

If an image of a tooth or a large inflatable eye looks at passers-by from the window of a pharmacy, it attracts attention, but it does not add desire to visit such a pharmacy. How to properly issue a pharmacy showcase? There are several rules and recommendations on this subject.

Pharmacy Storefront Rules

When making a pharmacy showcase, you should adhere to several rules. First, you need to rely on the buyer making impulsive purchases. Those people who need a certain drug will buy it one way or another, regardless of window dressing.

In order to induce a person to make an impulsive purchase, you will need:

- increase the layouts of products located in the display case, in the upper and in the inner parts;

- to put at the cash desk exactly those products that fit the category of so-called impulsive purchases.

Secondly, when designing a pharmacy showcase, you do not need to allow excessive variegation. Otherwise, it can push customers away from the decision to purchase dietary supplements, vitamins, hygiene products, as well as pharmacy sweets. It should be borne in mind that a significant part of unplanned purchases falls on just such products.

Thirdly, the storefront of a pharmacy can be designed quite creatively, so your outlet will attract the attention of potential buyers. So, it is allowed:

- applying labels directly to the glass wall of the display case;

- plot arrangement of mannequins;

- Use of original lighting and mirrors.

Fourthly, the internal pharmacy display cases located in the trading premises usually do not require creativity. The fact is that inside the pharmacy, consumers are attracted directly to the products. Medicines should be neatly distributed on the shelves, depending on the scope of the pharmacy.

Do not forget that there are legal requirements for the design of a pharmacy display case. They all emphasize that when prescription drugs are in it, storage conditions must be observed, or only boxes of drugs should be exhibited.