How to name a women's store

Judging by the rapid increase in the number of Podruzhka women's stores in Moscow in 2010, the idea of ​​creating a women's store (cosmetics, household goods, tights, etc.) turned out to be very successful. How to compete with women's stores that have already appeared and those that will still appear? Not the last role in this matter will play the name.

Instruction manual

1

The name will directly depend on your assortment, and it, accordingly, on the target audience. What and to whom are you ready to sell? In an elite women's store, it makes no sense to sell, for example, dishwashing detergents - women who shop at such a store are unlikely to wash the dishes on their own and, therefore, do not buy such things. In the women's store of economy class, you should not sell expensive cosmetics - no one will buy.

2

"Girlfriend" - the name is very common, it can be seen from it that anything can be sold in a store, which can usually be useful to a woman. If the assortment of your store is rather narrow (hairpins, cosmetics), then it is better to reflect this in the name. For example, it will follow from the name of the Krasotka women's store that jewelry, perfumes and cosmetics are sold in it, but not detergent and mops for mopping.

3

The name of an elite women's store should serve as a kind of filter for customers, i.e. Demonstrate that the assortment of this store is not for everyone. Names in English (Luxury, Posh & Expensive, etc.) are well suited in this case. You should think about the design of signboards and display cases - they should also show the price category of the store.

4

When choosing a name for a women's store, it is important to avoid a typical mistake - an attempt to call it a female name. There are a lot of stores named in this way, and such names are not remembered. In addition, names like Svetlana are pretty faceless and won't say anything about the assortment.

5

In general, the name selection procedure should look like this:

1. determination of the assortment and target audience of the store.

2. analysis of the names of competing stores.

3. The choice of about a dozen options for names.

4. determination with the best option by demonstrating the names of the representatives of the target audience. This is a very important and desirable stage, since women themselves will be able to tell what name seems to them the most vivid and memorable.

5. The final choice of name.