How to open your car dealership
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To open a new car dealership, you must first convince the official distributor of the car manufacturer of the seriousness of their intentions by presenting a detailed and compelling business plan. The determining factor here may be primarily the geography of your region - the territory that is not covered by the dealer network with the formed demand.
You will need
- - a dealer agreement with an official representative of a car manufacturer in Russia;
- - building a car dealership (a complex that includes a show room, an equipped car service, storage facilities);
- - staffed staff (administrative, technical, service);
- - advertising media (outdoor advertising, media publications, etc.).
Instruction manual
1
Contact the official representatives of the car manufacturer in Russia and send them your proposal in the application form. When choosing the brand of cars with which you intend to work, keep in mind that manufacturers of premium cars make particularly high demands on their dealers. The distributor’s response will most likely have to wait a long time, even if his representative arrives for a personal meeting with you, a decision can only be made months later.
2
Proceed with the construction of the building of the official car dealership as soon as an agreement with a company representative is concluded. In most cases, the distributor strictly regulates all the details of the project and design, sometimes it takes on many tasks. The main source of income for the car dealership owner, as a rule, is the services of an authorized car service that works with him, the area for him and for the spare parts warehouse should be prepared before starting work by default.
3
Consider how your work will be organized in your company. According to experienced market representatives, the selection of personnel often becomes the most significant problem for the car dealership owner. The best solution is to hire an experienced HR manager who can fully take on this task.
4
Plan a promotion to bring local residents information about the location of the showroom, the presence of certain models in the showroom. Well-known brands do not require additional “promotion” from you, but potential customers need to know that there is a salon in the city selling such cars. Experts recommend focusing on outdoor advertising.
