How to name the factory

Big ship - a great sailing. This statement is suitable for such a large-scale and grandiose project as the opening of the plant. But the plant is different for the plant. And in order to emphasize not only what the company is doing, but also to make it successful, vibrant and noticeable among competitors, you need to pay special attention to such a seemingly simple, but therefore no less important point, as a successful and memorable name of the plant.

Instruction manual

1

Choose the word for the name of the plant that most accurately reflects its field of activity, thereby significantly simplifying the task of searching for potential customers. Do not use long names, as the number of sales can be affected even by the fact that it will be difficult for customers to read and pronounce the name of the plant. Psychologically, they don’t want to contact a company that even has a “name” - a business card — it’s impossible to read and for this reason you may need to deal with such an unpleasant procedure as renaming a plant, which is not cheap at all.

2

Use a capacious word in content. It should be bright, memorable and pleasant to hear. If your factory is large enough, avoid joking, childish and other “frivolous” words in the name. "It is not a name that colors a person, but a person's name" - it is quite possible. But a well-chosen name of the plant can best affect the business reputation and attract a large number of orders.

3

Take into account the fact that the name of the plant can consist of two connected words (the so-called layout). Thus, you can choose a fairly unique name for your plant, which will also distinguish you from competitors. This method is very widely and successfully used in the advertising business.

4

Do not use proper names in your plant names (yours, relatives, lovers). Even if you are planning to open not a huge metallurgical plant, but a small factory for the production of decorative candles, you may have big problems if you want to sell your company over time. Buyers will not invest significant financial resources necessary to rename the company, and few people want to own a company whose name contains the name of strangers.

5

Use the services of companies involved in naming. These "sharks" of the advertising business will be able to come up with not only the best name for your plant, but also develop slogans, without which no company that respects its reputation can do now.