What to call a school

In Moscow and other large cities of Russia there are many public and private schools, both general and special, or offering to study English, music or even acrobatics. How to make your school talk? How to distinguish it from the total mass? Come up with the original name.

Instruction manual

1

Development of a name for a company, institution or product (naming) is a service provided by specialists with a linguistic education or advertising agencies. It seems easy to come up with a good, "selling" name for your services or products, but this is not always the case. Many turn to experts who will conduct market research, determine what your service or product may be called, test several names on the target group, and only then decide on it completely. If you need to name a school, it is best to turn to specialists, because the competition in the educational services market is great, and the name is part of the school’s image, brand.

2

Good naming can be expensive - from 15, 000 rubles. If you decide to come up with a name for the school yourself, use the name development algorithm used by neumers:

1. decide on the type of educational services you plan to provide;

2. Decide on the target audience;

3. come up with a couple of names that would reflect the essence of the educational services that your school provides and that would be liked and remembered by your target audience;

4. check the search engines - is there a school with such names in your city?

5. If you have the opportunity, invite representatives of your target audience to evaluate the names you have come up with and taking into account their opinions, choose one specific name.

3

The original name alone will not help you attract crowds of customers to your school, but a school with a name that is well remembered and provocative of positive emotions will always be heard. Therefore, the name should not be faceless or similar to others. However, the school should not be given too catchy names either: nevertheless, the school is not a cafe.

4

The name should reflect what you do, in other words, what services you provide. Obviously, one name is suitable for a sports school, and a specialized linguistic one is completely different. The name should be associated with the type of services provided by the school.

5

There are schools for children, for teenagers and for adults. The first - general education, secondary. Such a school, of course, is chosen not by the child, but by his parents. Therefore, the name should be remembered by him. Of course, parents are different, both in terms of exactingness and prosperity. An elite school is better called more catchy, emphasizing its elitism. Ordinary, inexpensive, albeit very good, on the contrary, you should not call it too catchy, as some parents may mistake it for an elite one and think that they will not be able to pay for the child’s education in it.

6

There are many types of schools for teenagers. These are lyceums, and sports schools, and art schools. A teenager, as a rule, chooses a school with his parents, so the name should be "family". In addition, it should reflect the specifics of the school. This is approximately the case with adult schools - the school of entrepreneurship, learning of romance languages ​​or marketing should be called so as not to mislead the potential client about the services provided to it.