How to name a hotel

When choosing a name for a hotel, many owners begin to puzzle over and invent various names, sometimes even not existing. Some follow the path of least resistance and indicate their initials or the name of the wife in the name, but this approach is rather trivial, it does not reflect the harmony that would intrigue potential visitors and cause a desire to visit an amazing place.

Instruction manual

1

A hotel located in a forest and having a significant range of services on its territory (medical and recreational procedures, tennis courts, entertainment venues, a restaurant and bars), by definition, cannot have the name "Alyonushka" or "Rostock". It is necessary to include interest in the hotel in the name, take into account its category, for example, the word "Complex" in the name will show the consumer that the hotel is waiting for him not only a bed, but a set of therapeutic activities and entertainment.

2

If the hotel has an industry focus or is designed for a certain category of visitors, you need to use a word in the name that will be directly related to the chosen direction. For example, a children's recreation center should contain a hint of its purpose in the name. A place of rest and overnight for hunters or fishermen should also be emphasized using the words "hunter", "hunting", "fishing", etc.

3

The name of the hotel should evoke persistent associations that are aimed at a high-quality level of service or represent a business-oriented direction when pictures of conference rooms, banquet facilities for corporate leisure, and expensive entertainment appear in the thoughts of a potential client. Take into account the desired emotions from visiting the hotel - a quiet family vacation, entertainment services, prestige and solidity with exclusive services.

4

Carefully make sure that the name uses original words that are easy to remember on the one hand, and haven’t been used anywhere else, otherwise it will be difficult to enter into registration documents if you need to register a trademark.

5

Follow a single concept in creating a common style of the hotel - in its name, external design, service. Then the general impression of the hotel will be formed as a single thoughtful complex, and many visitors will visit the hotel and recommend it to their friends.

note

Too pretentious and fashionable name of some place for sleeping in the province will cause constant ridicule by passing potential customers.

Useful advice

You can always involve specialists in the selection of names who, based on your concept, will develop the hotel name, logo and corporate identity.