How to name an organization

Have you noticed that you don’t remember the names of some, even very important organizations, for you? Well, not every founder thinks of a good name for his business, and even less so, not everyone uses the services of professional developers of names - neumers. You should not make such mistakes in the business, since a successful, catchy name of the organization will help you attract more customers.

Instruction manual

1

There are four kinds of names:

1. really existing words (store "Children");

2. words compiled from parts of other words or from other words (Facebook);

3. invented words (Twix);

4. shortened / elongated words (Dikobrazzz).

2

A good name of the organization should not only be bright and original, it should convey the specifics of the company and not mislead the client. It would be strange to call the audit firm "Open Book", such a name is more suitable for a literary cafe.

3

The development of the name of the organization is usually carried out in several stages:

1. study of the target audience;

2. study of the competitive environment;

3. the choice of the direction of work (what should be the approximate name);

4. the creation of about a dozen names;

5. their analysis, choosing the best.

4

A lot depends on the target audience. Who are the customers of your organization? Wealthy or middle-class people? How old are they? It is very important to understand this, since it is practically impossible to develop the original "common" name of the organization.

5

Check on search engines what your competitors are called. Analyze which names are successful and which are not, which ones you like more and which ones less. As a rule, a successful organization has a good name.

6

After researching the target audience and the competitive environment, you can decide what the name of your organization will be at least approximately. Simple or complex? Ironic or solid? It’s easier to develop a name by setting a direction.

7

It is advisable that you come up with at least ten different names. They can be "tested" - on those of your friends who are in the target audience of the organization. As a rule, this way you can immediately filter out at least half of the less successful options. Of these, it will already be easier to choose one.

8

If you can’t work out the name of the organization on your own, you can turn to professionals. Professional neumers work in advertising agencies or at home, the latter can be found through freelance labor exchanges. agency services are more expensive, but the agency can develop you a name, logo, and brand.