How to name an Italian clothing store
Video: How to Pronounce Italian Luxury Brands (CORRECTLY) | Versace, Gucci, Dolce & Gabbana & More... 2024, July
Opening your own business is a responsible but extremely interesting step. To achieve success in this business, not so much is required: knowledge, perseverance and a little imagination. A lot depends on the successful name of the store, and it’s not difficult to find the right one to create.
Instruction manual
1
Opening an Italian clothing store is not an easy process. Having solved all the problems with finding suppliers, suitable premises, store equipment, hiring sellers, etc., you will face the main problem: choosing a name. This is a very important point - after all, the name will form the basis of the future brand, it will attract and retain customers, regulate relations with future partners, etc. Therefore, the process of creating a name for the store should be approached with all responsibility.
2
First of all, analyze the market and the main competitors. This is necessary to understand the general trends in naming in your industry, as well as to avoid repetitions and bad options. To compile such a list, the easiest way is to use the search on the Internet - using standard queries as well as purposefully looking at special catalogs of stores. Make a special document containing all the found names. Choose from them those that you like - later these words can be “beat” and transformed to your tasks.
3
Decide whether you will invent a new word (neologism) or use an existing one for the name of a clothing store. The first option is suitable if you plan to create a full-fledged, strong brand - neologism guarantees that this word has not been used anywhere, which means that it will be possible to build any concepts on its basis. Try to make the word reflect the essence of business activity: associated with clothing, Italy, fashion, etc.
4
Choose words that are not too long, easy to pronounce and remember, for example: Bella, La Rosa, Dresscodia, etc. If you are creating neologism, try to give it a touch of Italian sound: Italian, Odevatti, Donna Dresso, etc. Decide what language the name will be written in. Russian is more understandable to most clients, but Latin spelling gives a touch of fashion.
