How to name a company

Most new organizations close in their first year of operation. And the difference in the success or failure of a company can be very small, be in some little things, for example, in a good name.

You will need

• - dictionaries;

• - knowledge of the target audience.

Instruction manual

1

The name of the company should be concise and concise, so that the client can write it without errors and easily pass on by word of mouth. It is best if it is one or two words. The abbreviation may come up. For a reduction to be successful, it must be associated with something memorable.

2

Use in the title what you know about your potential customers.

3

Make a list of competitors' names to try and start your own ideas generator. Analyze their names, think what name will distinguish you from all these companies.

4

Consult the dictionaries for help. The name can be not only Russian, but taken from any other language. But, it is advisable that this word be heard by your target audience.

5

Do not try to come up with a name that reflects the type of activity of your company, if in the future you plan to expand due to other lines of business.

6

Think about the future. Think of a domain name for the company’s website, imagine its logo, slogan, company colors. Think about whether the chosen name will look harmoniously on advertising signs and packages with your products.

7

Do not dwell on the words that already exist in the language. You can invent something of your own, because the companies Wimm-Bill-Dann, Coca-Cola and others did in due time.

8

Invite future customers to participate in the selection of the name. Hold a contest with valuable prizes (it can be gift certificates for your products). Or offer to evaluate the chosen name, carefully listening to criticism.

9

When the list of potential names is completed, put it aside for a while. When you look at him with a fresh look, your opinion about some of the items on the list may change.

Useful advice

If your imagination is not enough to come up with an original name, and you have free cash, then you can turn to a branding company for help.