How to write a business plan for a cafe

Own cafe is a good start in the restaurant business. However, in order for the business to go right from the very beginning and not bring losses, it is necessary to write a clear business plan. It is especially important if you are attracting investors or applying for a state subsidy.

Instruction manual

1

Choose a niche in which you will work. You can open an express cafe, an institution of national cuisine, a cafe specializing in the sale of a certain product, for example, grilled dishes or ice cream.

2

In the introductory section of the business plan, describe in detail the type of cafe, its target audience. Indicate the legal form of the business. For catering, the status of an individual entrepreneur is most convenient, allowing you to pay taxes in a simplified manner. Assess the degree of success of the project, the presence of competitors, possible location.

3

The next item in the business plan should contain a detailed description of the project itself. Indicate the number of halls and places of your cafe, the estimated area of ​​the dining area, kitchen and utility rooms, the opening hours of the enterprise. Describe how you intend to serve customers and what cuisine you plan to offer them. The more accurately you draw an image of the future cafe, the more understandable it will be for you and for potential investors.

4

In the "market analysis" point, indicate the number of potential competitors in the city and the specific area where you plan to place a cafe. Describe the mistakes and achievements of these enterprises and the possibilities of accounting or eliminating them.

5

Make a production plan. It should indicate which premises you plan to purchase, rent or build. If major repairs or restoration of the building are required, be sure to check this item. Indicate the wishes for the design of the project and the necessary finishing materials.

6

A very important point is the material support of the project. Count the amount of kitchen equipment you need. Plan the purchase and installation of a ventilation system, combi steamer, grill, electric stoves, washing equipment, cutting tables and cold rooms. Do not forget the small equipment: coffee machine, mixers, microwave ovens, slicers and more. Count the right amount of furniture for the hall, decorative elements, lamps, utensils, appliances and textiles.

7

Develop a basic cafe menu based on its specialization. Decide whether you will introduce business lunches, special children's menus, bonuses and compliments for guests. Do not forget about the alcohol map. A cafe serving lunch and dinner can contain about 40 dishes on the menu, including snacks and desserts, and at least 50 drinks, including tea, coffee and alcohol. For an ice cream parlor, you can exclude hearty dishes, but expand the range of desserts, soft drinks and coffee.

8

Count the required number of staff. For a cafe you will need a director, four cooks (two per shift), the same number of waiters, a room cleaner and a dishwasher. Perhaps the inclusion in the staff of the administrator and auxiliary workers.

9

Pay special attention to the preparation of the financial plan. Calculate the cost of renting or buying a room, its repair, improvement of the adjacent territory. Write down the costs of the design of the cafe, the purchase of equipment for the kitchen and the hall, the salary of staff. As a separate item, write down how much you plan to spend on promotion and advertising.

10

The last item is the estimated income of the enterprise. Calculate the time after which your cafe should reach self-sufficiency. Usually it does not exceed 10-12 months. Indicate the amount of the average check, the planned loading of the hall in the afternoon and evening hours. Calculate the optimistic and pessimistic scenario of business development and choose something average for the sample.

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