How to start a magazine for women

Now there are many different publications for women. They are dedicated to various topics: fashion, cooking, business, and even men. Therefore, before you start the release of a new magazine, you should think about what exactly is lacking in modern women's periodicals.

Instruction manual

1

The release of any media begins with a study of the product market. The niche of women's publications is sufficiently filled. Russian and foreign translation magazines, publications on fashion, health, beauty, food are published in print. There are women's newspapers and magazines about gardening and needlework. Therefore, it’s worth starting a new edition only when you are sure of its relevance, because it will take enough time, effort and money.

2

Explore the audience. It will be easier to publish a magazine designed for a city or region, since there are many national publications, and they all firmly occupy their positions. Typically, audience research is commissioned to special agencies. They calculate the size of the audience, age, its various characteristics and needs. The content, that is, the content of your publication, depends on this.

3

If the circulation of the journal involves more than 1000 copies, it must be registered. This is done by Roskomnadzor, that is, the Federal Service for Supervision of Communications, Information Technology and Mass Communications. In addition to paying a fee (about 2-4 thousand rubles), you will have to collect some documents. This is information about the founder, publisher, passport copies, receipts on the payment of state duty, information about your publication (including its circulation, subject, frequency, editorial office, sources of funding, etc.). One month after submitting the application, the journal will be registered.

4

Now the most difficult and responsible work begins. We need to recruit workers - journalists who will write in the magazine, layout designer, advertising manager. Requires an accountant, secretary for reporting. Your main task is to comply with the frequency of issuing your journal. Prepare quality material for each issue, give it to the printing house in a timely manner, negotiate with the kiosks, sales outlets about the distribution of the publication. At first, significant funds will be required for these purposes, as well as for paying salaries to employees and renting editorial offices. But, if you constantly monitor the needs of the audience, competently attract advertising, then over time your media will reach self-sufficiency and begin to generate income.

Roskomnadzor. Media Registration