How to start a beer business

Own beer business remains the lot not only for large investors. You can start it even with small investments, expanding as you grow. If beer is your passion, then why not turn it into a profitable business?

You will need

• - license;

• - premises;

• - hygiene certificate;

• - permissions from social services;

• - beer recipe;

• - equipment for brewing;

• - Packaging equipment;

• - ingredients for the production of beer.

Instruction manual

1

Select your area of ​​business. There are many options here. The most famous are a brewery or a mini-brewery, a draft or live beer store, a bar or pub, etc. Choose a profitable business for your area. If it is already oversaturated with competitive beer stores, then why not organize your own brewery to offer customers something new?

2

Decide which beer you will produce. There are many ready-made recipes, for example, barley beer, English beer, Bavarian dark beer and many others. All of them are available for study on the Internet. Think about which variety will be most in demand in your city or region, which is not enough in the current market.

3

Select a business premises and enter into a long-term lease with its owner. If your goal is to open an elite beer shop, then you should place it in the central part of the city, on a busy street, next to other prestigious trading enterprises. Obtain the necessary permits from the sanitary and epidemiological station, housing office, energy supervision and fire supervision.

4

Go through licensing. Present to the licensing authority at your place of residence documents that include registration data for an individual entrepreneur, Rosstat codes, a list and volume of goods sold, a medical book and a receipt on payment of the registration fee. Beer belongs to excisable goods, therefore it is taxed at 15% of income.

5

Get a hygiene certificate for your products. The local sanitary and epidemiological surveillance is responsible for this. The certificate is issued only on the basis of the examination, which prescribes all the requirements for the production of products and their use.

6

Choose a way to pack your beer. Its sterilization in glass and plastic bottles or aluminum cans is considered effective and inexpensive. To do this, you will need equipment such as a beer filling machine, an apparatus for closing caps and sticking labels. You can also release the drink in convenient, sealed kegs called kegs. They are made of wood or food-grade plastic and have a sealed lid with a valve and faucet. This is a more expensive way of packaging, but the profit from the sale of such goods is much higher.

7

Buy the necessary equipment from wholesale suppliers. If you plan to brew beer, then you will need a technological tank and a tank for primary fermentation, laboratory equipment and a transfusion system. This is enough to organize a small brewery. Get the raw materials for making beer. These include: malt, hops, purified water and yeast.

8

Come up with a beer name and label design, which are a distinctive feature of this drink and help people recognize it among other similar products. The name should reflect the features of your beer (light or dark, filtered or unfiltered) and be as close as possible to the target audience (for example, "Narodnoye", "Russkoye", "Staroslavianskoye", etc.). You can apply your own imagination or turn to specialists in the field of branding.

9

Start selling beer. Your target audience will be small cafes and bars, as well as shops and supermarkets. In the case of the opening of a beer store, goods will need to be sold directly to visitors. An effective advertising move will be the organization of a free tasting drink or even a small beer festival.

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