How to be in the first place in the search

To be in the first place in search results, it is important to optimize your site. Another way to get to the top is to have enough "link mass", that is, hyperlinks placed on third-party resources that link to your site. Both of these methods, together, make it most likely to attract a potential audience for content requests.

Instruction manual

1

Perform site optimization. Make a semantic core that includes all the most interesting search queries for you for which you want to go in the first place in the search results. Analyze how relevant the texts posted on your site are. By and large, there should be at least three references to the page, not counting the title. This amount is considered optimal. Also try to include synonyms and various derivative keywords in your texts. In the required order they should be contained in headings and subheadings highlighted in a different color, size or style of writing. It makes sense to include keywords or their synonyms in photo captions, and it is better to name images using "keys", albeit typed in Latin letters.

2

Use cross internal hyperlinks to promote your site to the top search results. As a rule, robots index the site much better. Another important aspect is to place files specially designed for robots in the root folder of the resource. For example, a sitemap file.

3

Exchange external hyperlinks with resources of a similar subject. The more mentions of similar expressions are mentioned on the page where the hyperlink is placed, the more “weight” is attributed to it by search robots. If it’s hard to find similar sites for barter advertising, get links for money. For this, there are a large number of special reference exchanges. In some of them, you can one day set certain requirements and the system itself will acquire links. On other resources, every time everything needs to be re-entered.

4

When engaging in this kind of promotion, it is important to consider the rating of the donor site: its TIC and PR. Also pay attention to the origin of the bulk of the text material published on the resource. Robots welcome copyright, in some cases - rewrite, but have long negatively “relate” to synonymization and scanned materials. Equally important is the number of external links on the page where the link to your site is located.