What you need for beauty salons

Beauty salons are in demand in the services market today. The most successful of them bring considerable income to their owners. But, as economists say, about a third of newly opened stores do not even reach the level of self-sufficiency. Therefore, it is very important to think over and calculate all the risks in advance.

Instruction manual

1

If, when deciding on a business, you decide to opt for a beauty salon, the first thing you should pay attention to is its format. What kind of clients will he focus on? This is very important, the purchase of equipment for your beauty salon depends on it. Will it be a hairdresser or SPA? In addition, a beauty salon can be elite, democratic or designed for the middle class. Economists consider the latter format the most preferable and profitable.

2

Focus on quality and comfort. From the interior design will largely develop the overall impression of the cabin. Therefore, do not save on the designer.

3

Equip each workplace with special equipment and materials. These include not only combs, styling products, hair dryers, manicure and pedicure machines, but also sinks, dryers, chairs and other equipment necessary for the stylist to work and the client’s convenience.

4

You should adhere to the style concept. To do this, consider partnering with a major brand in the beauty industry. According to the agreement, representatives of a famous brand will have to provide you with everything for free - from the logo to branded towels.

5

The room must have a separate entrance. The best place for a salon is an apartment on the ground floor with an area of ​​70-100 square meters. meters, transferred to non-residential fund. The arrangement of such an apartment costs about 1-3 million rubles.

6

Before you decide on a particular room, conduct market research. This process involves scrupulousness and even some meticulousness based on a business plan. It should be developed at the very start, especially if you expect to take a loan from a bank in the future.

7

The main condition for any successful enterprise in the service sector is a sufficient influx of visitors. Therefore, it is important that there was parking for cars nearby, there was a convenient access to the salon, and on the facade - the possibility of placing an advertising sign.

8

For the successful operation of the salon and its competitiveness will require the involvement of high-class masters and a fairly wide range of services. This can be not only a hairdresser with a manicure-pedicure, but also a beauty parlor, as well as SPA-procedures.

9

Competent marketing and a professional approach to creating a salon at each stage will certainly bring the desired result. And investments will return profitably.