Selection of advertising media for indoor advertising in a restaurant

The indoor advertising segment is developing dynamically in our country. This type of communication with the target audience can be called one of the most effective: a potential client is for some time in the room where your advertising message is present, and has almost no chance of not noticing the mention of your product or service. Indore advertising is especially effective in a restaurant, since a visitor spends a rather long time in an institution.

When choosing indoor advertising media, the owner of the establishment should not only strive to earn money, but also not allow the whole hall to be full of all kinds of promotion tools and create some discomfort for the client. Advertising should not be much: it is better if it is unobtrusive and, most importantly, harmoniously fit into the interior and the general concept of the establishment.

Advertising on tables

In the restaurant, the visitor's attention will somehow be concentrated on the table where his food and drinks are located. That is why the placement of Indore advertising in this place is one of the most effective. In anticipation of an order, a bored client can take a long look at the advertisement, turn the item on which it is applied, and in some cases even take the item with him. The choice of media in this case is very impressive. It can be:

- Beer coasters (branded coasters for glasses);

- Placemats (disposable coasters for dishes with one or more advertising messages);

- napkin holders and napkins themselves;

- ashtrays;

- tableware;

- branded bags with sugar.

Of course, the client is unlikely to take the dishes with him, but coasters and sugar bags are often collectibles. As a rule, most of these advertising media are provided to the institution by suppliers of products (tea, coffee, beer, cigarettes) as marketing support. However, you can make branded products with the logo of your restaurant. Customers often photograph beautiful table setting or just delicious food, and then upload pictures to popular social networks. Thus, they provide additional promotion to your institution.

Placemats are a way to earn extra money for a restaurant. You, as the owner of the company, need to make sure that the advertisements placed on these media look decent and correspond to the level of your establishment.