Coupon system as an effective marketing tool

Discount coupons as a means of promoting goods or services were invented more than a decade ago - even by those who were at the forefront of marketing. Since then, this method has taken various forms, but to this day remains an effective way to attract potential customers.

You will need

• - design and printout of coupons;

• - leaflet holder;

• - the Internet.

Instruction manual

1

One of the easiest ways to promote your products or services is to develop a system of conventional coupons or flyers printed on paper. The cost of implementing this method is small, and the effectiveness may exceed your expectations. The main task of marketers is to make sure that the discount coupon is not discarded the very moment that a potential customer receives it. First, make the coupon itself small, for example, the size of a business card, so that it is convenient to put in a bag or purse. Secondly, the coupon itself must have comprehensive and understandable information, thanks to which the future buyer will want to keep it. For example, you can promise a good discount on your first order or print the number participating in the prize draw.

2

The success of the coupon system is largely dependent on the implementation method. Distribution of leaflets by promoters is a popular, but far from the most effective method. To verify this, just look at the ballot boxes filled with your promotional materials in the area of ​​the action. In addition, promoters give out coupons to everyone, not always highlighting the representatives of your target audience. If you want to achieve more return on your investment, use other methods. Install leaflet holders (stands for promotional materials) or just lay out coupons in places where your target audience is. Engaged in the sale of clothing for babies? Stands with coupons will work in maternity hospitals, maternity clinics, children's clinics.

When purchasing a product or providing a service, give the client a discount coupon for the next visit. The discount should be really tangible so that the person wants to use it.

3

In recent years, there has been a real boom in coupon sites. At its core, these systems are just a more modern embodiment of the basic promotion schemes, however, in this case there are a number of nuances for both the client and the owner of the company. The mechanism of the coupon sites is simple. You post discount information on your products or services on one of these popular portals. The site promotes its programs in all available ways - from contextual advertising to e-mail newsletters. The visitor buys a discount coupon at a very attractive price for him, and then turns to you. In this way, you can declare yourself, a large number of representatives of the target audience will find out about you, and if the product or service is truly high-quality, they will come to you again. Unfortunately, not everything is so rosy. First of all, most of the net profit, in fact, will take a discount site. Secondly, the discount for attracting customers should be very large, therefore, such stocks are mostly unprofitable. Thirdly, the most annoying thing, many customers will come to you solely for the sake of one-time cheapness, and there are no talk of any regular visits from the beginning. However, like any marketing campaign, the coupon system requires accurate calculations, creativity and competent implementation from start to finish. Only under these conditions you will receive the expected effect.