How to increase demand for products

To increase the demand for products, you need to correctly present the goods to an interested consumer. The task of a brand manager is to spend a minimum of money on an advertising campaign, while at the same time reaching as large a loyal audience as possible.

Instruction manual

1

Before conducting an advertising campaign, organize a marketing research. Its task is to identify the audience of regular customers (loyal) and potential consumers. This can be done with the help of focus groups, gathering people of different age categories and social status, and allowing them to discuss the useful qualities of the product.

2

Divide the ad campaign into two. Direct one to finding and attracting new consumers. Talk about the advantages over other retail chains. Guarantee bonus cards to customers purchasing products for the first time. Or a five to ten percent discount for those who previously bought goods elsewhere.

3

Enter gift cards to retain an existing audience. Give prizes for your fifth, tenth, or fifteenth purchase. Reduce the total amount of the check to those who have purchased products by ten or twenty thousand rubles. Organize a party for clients who come with children. Attention to them is very valuable for parents. In addition, while the kids are busy, moms and dads can go to the trading floor and see the assortment in a relaxed atmosphere.

4

Find out what products are represented by competitors and are in demand. Agree with suppliers on the delivery of the desired items. So you will attract consumers interested in a particular brand. The influx of new customers will increase sales and the rest of the goods.

5

When forming the assortment table, present in it all the most famous and best-selling brands. Do not stop at one manufacturer. Diversity will attract new consumers.

6

Organize work with complaints. Do not refuse to exchange unusable products. Return the money immediately so as not to bring the case to court or a prosecutor’s check. This will allow you to save your nerves and keep a good name among buyers.