How to increase off-season sales

For some businessmen, summer is a high season; for others, sales are falling. You have to apply various methods to keep them at the same level.

Seasonality can be related to weather conditions, vacation of schoolchildren, vacation time. For some, for example, the summer is the hottest time, and for some, the off-season. The worst business decision for a seasonal drop in sales is to do nothing and wait for growth. But this time can be used effectively.

Firstly, the predicted decline is the best time to put things in order, sort out papers, calculate income and expenses. In the end, you can go on vacation and leave everything to the manager. And to start preparing for the high season already with new forces, and sometimes with new ideas. The vacation plan of employees also needs to be thought out in advance and agreed with them. This is especially true for those industries where the hot season is summer.

Secondly, this is a great opportunity to prepare for sales growth. If you sell goods, then make inventory, analyze markets, search for new trends on foreign sites and social networks. Make a photo shoot, update information on the site, engage in new sales channels, which usually do not have enough time. Only these actions can lead to a slight increase in sales.

Especially be attentive to the quality of service, remember that regular customers are of the greatest value. Do not skimp on discounts, gifts and pleasant bonuses.

Offer promotions and discounts to your customers, even if you don’t really welcome them at regular times. Especially discounts and sales are relevant if you have a perishable or out of fashion item. A great example - some bakeries and pastry shops sell everything at a good discount every hour an hour before closing. Thus, the write-off of goods is minimized, plus the institution receives customer loyalty.

In some cases, you can think about an additional product or service. But here it is very important that the target audience matches. For example, if you sell skis in the winter, then in the summer you can offer roller skates or seaboards. The target audience remains the same - people who prefer outdoor activities. If you have a regular center for children, then you can organize a summer camp or outdoor activities in nature.

Creative thinking can always come to the rescue, if in some of the seasons there are fewer clients. For example, in the wedding organization market. If almost all specialists are involved in the summer, then in the late autumn and winter it will be necessary to rebuild from competitors. You can do this with discounts, or you can by providing additional services, or what competitors do not offer.