How to draw up a development concept
Video: Architecture Short Course: How to Develop a Design Concept 2024, July
In any type of business: small, medium and large, it is impossible to build a clear and long-term work without defining a development vector. Unfortunately, many businessmen forget about this. You need to understand that if you don’t know where you are going, then you will come to the wrong place. How to draw up a concept for the development of any business?
You will need
- - Board of Directors;
- - writing accessories;
- - Internet connection.
Instruction manual
1
Start with a vision of the situation. Formulate it for 5, or even 10 years in advance. Make a list of questions to help you do this faster. Here are examples of such questions that you need to answer:
• Where will we be in 5 years?
• What is the strategy for 10 years?
• What place will we occupy in the market by this time?
• What are our financial indicators?
• Where are our competitors located?
2
Discuss your vision with the board of directors (partners) of the company. Listen to the tips and suggestions of each of them. It will also be a motivation for everyone to make important decisions together.
3
Formulate the mission of your organization. There are certain points that should be considered for a competent description of the company's mission. Answer the following questions:
• To whom and how much do we need to sell?
• Where is it worth selling products to achieve your goal?
• What are our advantages and disadvantages?
• What do we need to achieve our goals?
4
Engage middle managers in your organization. They will help to influence the concept of the whole company, and at the same time motivate employees. You can also offload the board of directors from a large amount of work.
5
Always discuss the development concept with all directors. Remember that you will always have the last word. Clearly outline the frame immediately. This is the strategic management of your organization. Recognize that all workers must know where and with whom they are going.
6
Describe the strategy for moving your business from today to tomorrow. You already have a mission and a vision. Now proceed to the more specific steps. Define the following parameters: growth strategy, marketing, product range, personnel and finance. Submit all this for discussion.
7
Define clear goals. Now it is the turn of the most important thing in any planning. Only with the help of precise goals (with an indication of the term) can you assume that you have correctly compiled a development concept. You will only have to reach them in stages.
note
To the opinion of the board of directors and middle managers regarding the concept of organization development.
Useful advice
Spend most of your time setting global goals and defining visions.
