How to open a draft beer store from scratch

Many entrepreneurs are considering how to open a draft beer store from scratch. And this is not surprising - the compatriots' love for a foamy drink does not fade away, therefore, there will be a demand for such a product. According to statistics, since 2004, the business has grown by 55%.

Plan development

There is no single answer to how much money you need to invest in such a business. 150 thousand rubles are enough for someone, and someone voices the amount of a million or more. Amounts so vary due to differences in the size of stores, their location, share. But on average, 300 thousand are spent on paperwork, equipment purchase and advertising, about 200 - per month for employees' salaries, advertising and rental premises.

In order to be able to open a successful store from scratch, you need to thoroughly understand all the nuances of this business. The list of necessary documents is almost standard, there are several changes related to the specifics of the activity:

1. It will be necessary to coordinate activities with local authorities if the store is located on the street. In the case of a shopping center, you will have to get permission from the owners of the institution.

2. They sign an agreement with the lessors, indicating the terms and conditions there.

3. The presence of sanitary books is a must! Will require permission from the SES, Gospotrebnadzor, fire safety.

4. The entrepreneur must have in his hands the documents of the individual entrepreneur, a registered cash register.

Quality advertising is necessary if you need to create a thriving business. And the important thing is not the amount of invested funds, but what they are spent on. The most effective advertising options include:

1. Visible and bright sign for a beer store.

2. Presence of signs, if the point is located not close to places of large stay of people.

3. Distribution of leaflets and interesting promotions for new customers.

4. Advertising store on the Internet. But such activities to advertise in the media is prohibited by law.

Staff recruitment

Quality can be ensured through good equipment, the purchase of quality products and, of course, well-chosen staff. In many ways, the staff of the store depends on its format, size, schedule. Only the project owner will determine how many workers will be required. But usually you need at least two bartenders to get the job organized in shifts.

It is necessary to install several video surveillance cameras to control from time to time at work. Personal checks need to be arranged too. Bartenders should be experienced, of course, initiative newcomers will also be suitable for the first time, but they should be easily trained. Accounting and cleaning services are also needed.