How to sell upholstered furniture

Upholstered furniture is an integral attribute of any modern interior. The modern furniture market is replete with a wide variety of offers, starting with modest representatives of the economy class and ending with exclusive design work.

Instruction manual

1

If you want to successfully sell upholstered furniture, then look at it through the eyes of the buyer. The person who came to your store for the first time does not know anything about the features of the furniture you sell; he probably knows very little about upholstered furniture. Your task is to present to the buyer all the data and facts that interest him.

2

If a mother came to you with a small son and wants to buy a sofa for your child’s, then you should definitely pay attention to the following advantages of your products: - only ecologically friendly materials were used in the production of the models in question (this is very important when choosing furniture for a child); - the frame of the sofa is made of durable materials (list). Therefore, if the baby suddenly starts jumping on the couch, the sturdy case will remain unscathed; - the sofa cover is made of durable, wear-resistant materials. Zippers on the cover will allow you to remove it and wash it as necessary; - there are no sharp, traumatic parts on the sofa, all fasteners (bolts, nuts, washers, etc.) are removed under the casing.

3

After listing the most important qualities for this client, proceed to the demonstration. Disassemble the sofa, paying attention to how convenient and spacious the inner compartment for linen is, what ergonomic mattress is at the base of the sofa. Be sure to invite customers to sit down and personally assess the quality of your upholstered furniture.

4

If your client is a middle-aged man, and very little is known about him, then pay his attention to the technical advantages of furniture. The following factors will be decisive in this case: - strength; - functionality; - wear resistance of existing mechanisms; - materials, their technical characteristics, in comparison with competing manufacturers (of course, without naming specific brands).

5

Remember - to sell upholstered furniture bring you a decent income, combine impeccable knowledge of products with an individual approach to each customer.