How to attract people to business

Any business requires not only constant investment of financial assets to maintain and develop, but also attract new participants. The newly arrived people are “not washed eyes”, they provide the birth of fresh ideas, approaches and methods, so it is important to attract them to the business. Without innovation, business invariably degrades, degenerates and fades away.

Instruction manual

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First, create a plan to attract people to the business. For example, consider an advertising campaign. People are cautious about the announcements on poles and the distribution of leaflets in the metro, so buy time on the radio, order a ticker on television, in the metro and on public transport. Organize advertising where the target audience gathers. For example, a sports nutrition store needs to advertise itself in gyms, there you can find not only consumers of products sold, but also athletically-built sellers who will serve as live advertising and will be able to advise your customers.

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Secondly, offer the people you find a solution to the problem that torments them, and which participation in your business will help solve. A very common problem is a lack of funds, often due to the fact that overall wages per unit of time are insufficient. Sometimes, on the whole, the payment is sufficient, but a person does not have enough time for himself and his relatives, and this depresses. And your business can offer better conditions - higher pay and convenient hours of work. The main thing is to convince the person that your company provides him with the best opportunities. The business itself does not attract people; they are attracted by the benefits for them that a new business can provide. This is often associated with human values, and not necessarily only with money and time. For example, a good female accountant may agree to work with your company if you give her the opportunity to do a lot of work at home and spend time with children. She will work with you even for a lower payment, in order to be able to take more care of her child. You need to learn to see the values ​​of a person, finding them out in the process of communication, and find opportunities to offer a person exactly what he dreams about.

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Thirdly, you need a person to believe in himself, that he will cope and be successful in your business. That the business will give him the opportunity to improve his skills and grow personally. For example, organize trainings. Give a person an idea of ​​the best personality traits that will help him become an excellent specialist. If you help a person believe in himself, you can get a several times increase in his labor productivity. A boss who appreciates business and personal qualities and knows how to support an employee is the dream of many employees.