How to come up with a name for the mall
Table of contents:
- Method number 1. Geographical location of the shopping center
- Method number 2. The name is tied to the service
- Method number 3. The idea can be found in another city.
- Method number 4. Ask local
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The ideal name should be speaking so that people understand what it is connected with. The Photo sign on the building reports a specific service. With a shopping center, everything is more complicated, because it has a lot of goods and services.
Method number 1. Geographical location of the shopping center
If you carefully look at the location of the building, there is sure to be a clue. The house on Peace Street can be called "World." The center on Shevchenko Avenue is appropriately called "Tarasovsky." Geographic features provide catchy clues and people can easily navigate. Buyers understand what the name is associated with and will never forget it.
It is easier for entrepreneurs to trade in specialized centers than to open separate stores. If the center is located in a convenient location and the name is well chosen, the flow of customers does not deplete throughout the year.
In trading, little things and nuances determine the success or failure of a business. The sign is one of the success factors, and the geographical location of the store may lead to great ideas.
Method number 2. The name is tied to the service
In the new centers, people are offered relaxation and entertainment. If a large aquarium is installed for visitors, the whole center can be called "Marine". If at the entrance trees are planted atypical for the city, the owners of the building will probably reflect this fact on the sign. Here's a lesson: suitable situations can be created artificially.
Method number 3. The idea can be found in another city.
Entrepreneurs think about business development, even while on vacation. Some specially go to other countries and cities to see suitable ideas. Creative marketers observe what is happening in neighboring regions and model the situation.
The famous copywriter Gary Halbert was considered an ingenious marketer. He said about himself that he does not have special abilities, but draws ideas in neighboring regions. Halbert watched what was already on the market.
