How to increase profit in the store by effective methods
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For retail, hard times have come. In proportion to the growth in the number of stores, competition is growing. Owners of large and small stores puzzle over how to increase the flow of customers and increase profits in the store. What methods do they not go to? However, it is necessary to start work to achieve this goal with simple and effective methods.
Effective product display is one of the best ways to attract and retain customers in the store. Everything should be simple and clear on the trading floor. Our beloved buyer should not rush between the shelves and look for the goods he needs. Therefore, the general rules for the display of goods imply the following steps.
Trading racks must be clean. The buyer does not like dusty and untidy shelves with goods.
Packages and labels on the product must be intact. The goods are turned to face the buyer.
To increase profits in the store, pay attention to the price tags. They must be present on the product and easy to read. The amount is written in large and clear numbers. The buyer should not be lost in speculation about the price of the goods.
Mark new and special items with special price tags or a sign.
We place small goods on a shelf closer to the buyer. Oversized place on the lower shelves.
Best of all, the buyer sees the product, which is at eye level.
Place the product with a minimum shelf life in the most accessible places.
Place low-cost products below, high-end products.
Goods of different packaging, but of the same name, place on one shelf. The buyer must have a choice.
Place competitor brands nearby. The buyer decides what goods he needs.
To attract customers and increase profits in the store, there must be a sufficient quantity of goods in the store. Or rather, a lot. If you do not want the buyer to doubt the quality of the goods, place at least two or three packages of one item on the shelves.
And now - analysis. Is everything correctly observed at your point of sale. If not, use effective methods, eliminate deficiencies and observe the result.
