How to open your wedding dress store

The scope of the wedding services industry in megalopolises has reached a very large scale - entrepreneurs are mainly attracted by what many consider to be inappropriate to save on preparations for the wedding and are willing to pay at this stage as much as is required. However, there is considerable competition in all areas of "pre-wedding" services, as is the sale of wedding vestments.

You will need

• - a trading floor area of ​​40-50 square meters;

• - fitting room, mannequins and hung for dresses;

• - one or two sales assistants;

• - a highly qualified dressmaker;

• - all available advertising media.

Instruction manual

1

Choose the premises for the store that you are going to open, immediately remembering that renting it will become one of the most expensive items among your monthly expenses. Of course, it’s a good idea to open a wedding dress store near the city’s wedding palace, but all the places are almost certainly occupied there. There is no need for a wedding salon to be located on too crowded and busy streets - in the "wedding business" advertising is much more important than the constant influx of random visitors. Therefore, you can settle in a more "budget" place, renting about 50 square meters of full retail space.

2

Decide what set of services associated with the sale of wedding vestments, you will provide your visitors. Firstly, do not limit yourself to selling and renting ready-made dresses - if the bride can’t pick out an outfit from among them, you can use your trump card like a regular dressmaker, who immediately takes measurements and listens to all the client’s wishes. Putting up exclusively wedding dresses for sale also does not always make sense - you can diversify the assortment of dresses with evening dresses. It is necessary to look for additional sources of income for the owner of a wedding dress store, since the wedding industry is strongly influenced by seasonality - the cold season or a leap year can simply ruin you if you do not think in advance about ways to survive in these difficult times for enterprises of your profile.

3

Invite two sales consultants with work experience and always positive mood, so necessary for creating a semi-holiday atmosphere of the wedding salon, to work in your store. In principle, any seller with experience in a clothing store of a more or less high level can retrain into a seller of wedding dresses. It will be more difficult to find a dressmaker expertly performing her work, but after a long search, you should still have several candidates for this place.

4

Find a way to attract visitors to your store and discourage customers from numerous competitors. There are a lot of ways to do this - from the brilliant reputation of your dressmaker to, for example, bonuses like a wedding cake in addition to a dress bought or ordered from you. Emphasis on their competitive advantages is needed in all types of advertising - printed leaflets and advertisements in the print media, on your own business card site, on pillars and signs.

Wedding Salon Business Plan