How to open your tea shop

At all times, a profitable business option is trade. By retailing tea, you can not only earn decent money, but also, thanks to the elite varieties, bring buyers real pleasure. For a business to be profitable and bring joy, you need to think through everything before opening a tea shop.

Instruction manual

1

First of all, register with the tax office as an individual entrepreneur or legal entity.

2

Opening of any business should begin with a business plan in which you need to think over the concept of the store and reflect how it will differ from the trading enterprises of competitors. The organization of a tea shop is no exception.

3

Experts believe that 30-40 thousand dollars are needed to open a tea shop. It pays off from six to eighteen months. But you can enter the tea business using the franchise scheme. This path is convenient for opening stores in the regions. Costs will then be reduced by almost half, and an affiliate package will make it possible to start working under an already promoted brand, as well as use corporate design, corporate development and tips for promoting a outlet.

4

But in any case, the main location for successful trading is the location of the store. Tea trade has its own specifics and advantages. This type of product does not require large areas. You can open a store on 10-20 square meters. The main thing is cross-country ability. Look for a room on the central streets of the city. Also consider a form of trading such as shop-to-shop. You can open a tea boutique in a large shopping and entertainment center, where there are always a lot of people. In this case, try to find a place near the supermarket - then potential buyers will definitely look into it.

5

Having picked up the room, think over the interior of your store. The word "tea" for many is associated with homely warmth and comfort. Therefore, the design of the store must be appropriate. It greatly affects the purchasing power of visitors. Natural materials are ideal for decorating the tea salon: wood, ceramics, glass. If you spend money on a professional designer, your trading company will gain individuality and will be recognizable.

6

What follows is the most important - finding suppliers for your tea shop. A large store assumes the availability of at least 200 varieties of tea. But you can start on a smaller scale - for a small store to start, 50 types of tea products are enough. Try to have all categories represented in the store: from democratic varieties of domestic and Ceylon to elite and premium varieties.

7

The tea market has many domestic and foreign wholesale tea suppliers. It is important to have a good idea of ​​what target audience you are targeting (gourmet, respectable middle class or advanced youth), and to find a supplier with an attractive price-quality ratio. Be sure to check with your chosen tea company for licenses and certificates for the goods.

8

Make sure that the prices of tea in your store are competitive. Acceptable is a wrapping from 40 to 80 percent (depending on grade) at the price of the supplier.

9

Get tea accessories: cans, clips, bags. They must be of appropriate quality. Think about trading related products: sake sets, Chinese teapots and sets of red clay and glass, strainers, calabash, spirits, ceramic teapots, etc. In addition, you will need commercial equipment - scales for packing bulk tea and a cash register.

10

Of particular importance in the success of this kind of outlet is the staff. You need to find qualified sellers who are well versed in tea and will be able to tell customers about the distinctive features of a particular variety.

eleven

It is estimated that approximately 60 percent of regular customers and 40 random visitors visit tea shops. Therefore, consider various marketing campaigns for both. Order discount cards with discounts for regular customers, brochures and brochures for first-time visitors.

note

Tea trade is considered seasonal. In the cold season, tea products are in great demand, and in the warmer - less. In winter, as a rule, thick tart teas are in great demand, and in summer, fruit mixtures.

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