How to organize a chain of stores

Recently, a business trend such as the creation of a network of small stores is gaining popularity. Entrepreneurs quickly realized the advantages of this type of trade: they have the opportunity to choose suppliers who can supply goods in fairly large bulk and are ready to cut prices. This leads to the fact that the purchase prices for online trading are much lower, which reduces costs.

Instruction manual

1

At the first stage, you need to purchase or rent several premises for shops. Connect them into a computer network so that each purchasing department can see what was sold, sales volumes and availability of goods in stock. Your trading network is not only points united by one brand, they should have a single assortment, pricing policy and the ability to deliver products from the central office.

2

Find a room and place in it a single centralized warehouse, accounting and a single marketing and advertising department. Spend a good advertising campaign, using the saved money that will appear at your expense due to large purchasing discounts, which can amount to 50% of the costs. Print brochures with the addresses of other stores in the network. Customers who came to you by accident, who liked the quality of goods and services, should know where else you can buy your goods.

3

Another source of savings can be the organization of self-service in the network of your stores. Only this will allow you to reduce staffing levels and save up to 30-40% on staff salaries. Conduct market research based on the mentality and behavioral model of those customers who are your target audience.

4

Implement a unified financial strategy. All trading enterprises of your network will not only have a common leadership and concentrated financial resources, but also a single training. The managers of each outlet may be able to recruit and fire the rank and file of employees, but general management should appoint key employees.

5

Use not only the experience that you can learn from textbooks. Study the literature on merchandising, marketing, financial reporting, advertising technology. Get acquainted with the experience of other chain stores, find information about this type of activity on the Internet, attend specialized seminars.