How to name a fashion house
Video: How To Name Your Fashion Brand (With Actual Exercise!) 2024, July
You decided to start production of your own clothing line, and the question arose before you: how to name a fashion house? The name must be memorable, vivid, so that in the future the brand is easily recognizable to customers. How to do it?
Instruction manual
1
The first, easiest and most common way is to name the fashion house in your own name. The brand symbol is the name of the designer who speaks for itself. Advantages of this name: after a certain time, your name will work for you, brand recognition will become your business card. Mentioning it in the media will work as additional advertising, projects in various other areas, such as charity, show business will benefit the brand and become associated with your brand, attracting new customers. Those wishing to emphasize their relationship with the fashion of Milan or Paris catwalks and give the name elegance and sophistication will most likely prefer to sign the name brand with their own name, but using Latin letters.
2
The second "nominal" way is to reduce your own name to the initials, giving the fashion house seriousness and as a sign of the partnership of several designers. This method is chosen by eminent designers who produce clothes or accessories in constant cooperation - it makes no sense to create two separate brands. The "common" name, consisting of their initials, emphasizes the unity of several styles and trends in fashion. From such fashion houses are expected unusual solutions in clothes and bold experiments with current trends.
3
You can choose a name for the fashion house in accordance with the tastes and other preferences of the target audience. Youth clothes suit a vivid name, symbolizing the desire for freedom and the identity of their style. Such a name may contain slang or fashionable words in a teenage environment to draw attention to a new line of youth clothing. Clothing for informals or lovers of a certain musical direction should also be easily recognized among the masses of ordinary people by means of a suitable “thematic” name.
