What is marketing promotion?
Video: The Marketing Mix - Marketing Promotion 2024, July
Product promotion on the market is a very important issue facing the marketing department. Specialists must decide how, through whom and in what ways the product will be promoted on the market. There are four ways to promote. These are: advertising, direct sales, promotion and sales promotion.
Instruction manual
1
Promotion is a list of activities aimed at improving sales efficiency. Promotion seeks to activate consumer demand. In addition, the promotion maintains a favorable attitude towards the company.
2
Advertising is an important part of promotion. It is necessary to separate advertising in general and advertising in marketing. The latter is engaged in informing consumers about the activities of manufacturers and the consumer properties of goods. Advertising activities should be viewed through this prism. If the advertised product is not in demand on the market, it is unlikely that it will be possible to sell it, despite expensive advertising.
3
An advertising appeal must necessarily contain a unique selling proposition. It should be radically different from the proposals that competitors make.
4
Advertising should be remembered, only then it will be effective. The ability to remember depends on the value and information content of advertising.
5
The buyer decides to purchase the goods in the event that he realizes his need for it. Therefore, the main task of marketing when planning promotional events is to correctly determine the target audience and means of communicating product information. It is necessary to build an advertising company so that the buyer independently makes a decision on the purchase.
6
Personal direct sales are part of product promotion. The activity is the oral presentation of goods in conversation with potential buyers. This activity is also called direct marketing or direct marketing. For its implementation, additional financial resources are not required. This is not just banal retail, but a higher level of business organization.
7
Personal sales have a number of advantages: an individual approach to each consumer, feedback from the consumer, lower costs (compared with advertising).
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Personal sales extremely effectively solve a number of marketing tasks: collecting information about the market, identifying potential customers, etc.
9
Propaganda is a form of public relations. The purpose of propaganda is to attract the attention of potential consumers without spending money on advertising.
10
Key advocacy tools include: speeches, events, publications and news, sponsorship and means of identification. Propaganda is aimed at consumers, counterparties, key journalists, state and municipal authorities and administrations.
eleven
Sales promotion is a set of activities that are designed to promote product promotion. Sales promotion is aimed at buyers, contractors and sales staff.
