How to advertise a beauty salon

Own beauty salon is a rather promising business. Especially if its owners expand the range of services, constantly offering the latest news, bonuses for customers and other interesting ideas. But for all these innovations to generate income, potential consumers must be notified of their availability - that is, to engage in active advertising promotion.

Instruction manual

1

Do not spend money on passive advertising - layouts and standard custom articles in the press. The chance that your potential client will see the information at the right time is extremely small. And the cost of newspaper and magazine advertising is very high and the cost of it usually does not pay off.

2

Event advertising works much more efficiently. Try the reception often enjoyed by restaurant and club owners. Come up with an interesting news item. It is unlikely that they can be considered that your salon has acquired another unit with an unpronounceable name. But the first in the city (or country) festival of platinum blondes or a competition for independent nail design may interest the audience. In addition, an unusual action will attract the attention of the press. The more unusual the occasion, the more likely it is to get absolutely free advertising.

3

Having invented an event, write a script and a press release for magazines, newspapers and television. Regional television companies and representative offices of federal channels are also interested in interesting news stories. Send the press release to all editions. Even if there is no recall on the first share, do not leave attempts. Write a more interesting release for the next event.

4

Engage in the promotion of the salon on the Internet. If you are focused on a young audience, this option may be the most promising. Create groups on social networks, make your own website. However, Internet projects will work only under the condition of daily monitoring. Destroy spam from pages, update information, make announcements of events taking place in the salon. Describe in detail all the services that you provide, publish photos and customer reviews. Actively communicate in city forums and third-party sites.

5

Think over a system of bonuses. Take advantage of the experience of cosmetics companies selling products online. You can offer a bonus in the form of a discount or an additional service for attracting a client to the salon on the recommendation. "Gift for a friend" can significantly expand your customer base and increase the recognition of the salon.

6

If you are interested in increasing customer loyalty, make cumulative discount cards. For example, introduce a system when part of the money spent on services remains on the card and can be spent on the next visit. This encourages customers to more frequent visits and is much more effective than regular discounts.

7

Become a public person. The owner of the salon should serve as his advertisement. Attend various events, premieres, presentations. Print beautiful business cards and give them out at every opportunity. Record salon masters to participate in professional contests, participate in citywide promotions as a partner or sponsor. Make your salon name known.