How to sell products online

To sell via the Internet, it is not enough to create a website and arrange payment acceptance. Not every person agrees to buy goods online from a stranger or a young company. Even if you offer a return guarantee and payment option upon receipt, people may doubt it. Maybe the goods will take too long to ship. Or you will not fulfill the return requirements. Or other reasons. You must answer such objections and doubts of the buyer in advance.

Instruction manual

1

Indicate as much contact information as possible on the site. Place your location map to your office or warehouse. Indicate the telephones of different departments - warehouse, accounting, reception, sales department. Do not forget about email addresses. The error will be the indication of e-mails from free email services. Your addresses must be linked to the domain name of the site. The more information, the more confidence there will be from site visitors.

2

Make a section on the site about the company. Do not write a boring mission there, do not copy the giants of the market. This is not interesting for customers yet, because they don’t know anything about you. Instead, post as many photos of your life as possible. Smiling people working on fulfilling customer orders will create an atmosphere of successful purchases on the site. Show future customers how your warehouse works, what bookkeeping is doing, how delivery vehicles look. Post pieces of corporate events on your site.

3

Create a small section of the site for buyers in the form of a blog or forum. The main thing is that you can ask a question and quickly get an answer. If you have few more buyers, imitate live communication. Let someone ask typical questions and the support team answers. So you will involve people in a dialogue and further they will ask questions themselves. This is not a fraud for buyers, because you will post in the form of dialogue the real questions that people are contacting you. Answers in the form of dialogue are more pleasant to read than boring instructions for payment and delivery. Consider this feature of perception of information.

4

Test different sales methods and constantly measure results. Order a good copywriter selling text, measure sales conversion. Replace the text with "selling video", measure the conversion again. Replace the video with pictures, where the delivery process and all terms are indicated in the form of comics. Measure the conversion again. Come up with something else and measure the conversion again. So you determine the most profitable sales option.

note

Most willingly, people will use paid orders when they receive them in the mail. Regardless, provide as many other payment options as possible. Firstly, they will be used for repeated purchases. Secondly, it increases confidence.

Useful advice

To measure sales conversions, divide the number of sales by the number of unique site visitors for a given time period. Multiply the result by 100 to represent it as a percentage. For example, 5 customers out of 84 unique visitors. Sales conversion = 5/84 * 100 = 5.95%. The higher the conversion, the better.