How to come up with a logo for your company

The emblem of the company is a conditional image of the idea in the drawing, which carries a certain meaning. It serves as the most important component of corporate identity and is able to significantly raise the image of the company. We all know famous emblems: a bitten Apple, a Nike boomerang, 4 squares of Windows, etc.

Instruction manual

1

Logo design is a painstaking process. The design of the logo for the international student cafe INTERN CAFE, for example, may look as follows. Come up with a company motto. The emblem is, in fact, a graphic depiction of the motto. In our case - "IC - we erase the borders!". Our cafe sets as its goal the organization of joint leisure for university students, the establishment of communication between Russian and foreign students. This motto emphasizes the unifying orientation of our cafe, the equality of students of all countries.

2

Decide on the form. Remember, the logo should be well understood and remembered. Do not use too many shapes stacked on top of each other. The most suitable form for our emblem would be a circle, or rather, a globe. Earth symbolizes peace, community, equality. This is exactly the meaning we put in this symbol. The "belt" of our globe will be stylized people who will hold hands.

3

Choose a color. Try to avoid multicolor, as this makes perception difficult. We will choose the gentle blue color of the globe. Blue is a calm color that evokes only positive emotions.

4

Make your logo stylish. Overcome the desire to make your logo ultra-modern, as it will quickly become obsolete. Do not chase fashion, otherwise you just have to constantly upgrade it. The best option is to do it simply and with taste. Find your style in simple shapes and colors.

5

Uniqueness. The question of uniqueness is rather sensitive. In the business world, there is a tendency to borrow some design elements from other companies. Do not succumb to this trend, strive to find your personality. This will help you stand out among competing firms.

6

Attractiveness. Your logo should attract the attention of your potential consumers. It is very important to test the design of your future logo and get the opinion of future customers. Find out what emotions she causes them.

7

Creativity. The emblem should be as simple as possible, but have its own zest, perhaps one that will be understood only by your potential client.