How to open a sporting goods store

Ideas for a healthy lifestyle and active sports are becoming increasingly popular. Therefore, it is not surprising that there is always a demand for sporting goods stores. It is important to follow a specific plan to open this type of business.

You will need

• - partners;

• - business plan;

• - start-up capital;

• - documentation;

• - premises;

• - goods;

• - staff;

• - advertising.

Instruction manual

1

Create a business plan for your future sports store. Determine what sports people are most interested in at your place of residence. You need to clearly see the basic concept of your enterprise. Suppose that there are many gyms around the future store, then it will be advisable to create a sports nutrition store and special equipment. If you live in the north of the country, then skis, snowboards, sledges, equipment for them, etc. will be in demand.

2

Attract partners to start a business, preferably from a sports field. This will be a far-sighted move, as coaches or athletes know the specifics of this environment, and also have connections and acquaintances in the sports world. This will help attract more visitors, which will affect the payback and profitability of the business.

3

Collect the starting capital for the purchase (rental) of premises and the launch of the project. As a rule, to open a small sports store you need about 1, 500, 000 - 2, 000, 000 p. The price will vary on the size of the room, as well as on the number of shop windows, shelves, shelves. Well, of course, it all depends, again, on the specifics of the store and the goods that you are going to sell. This money is also needed for cash registers with barcodes, systems against crackers and documents for organizing a business.

4

Perform a series of actions before opening a store outlet. Hire workers. You will need sellers, cleaners, an administrator and security guard (s). Spend an organized advertising campaign. Everything will depend on your initial capital for positioning. Be sure to order some colorful billboards and place them near the opening point. Consider the announcement in your local commercial newspaper.

note

On the eve of the opening of a sports store, conduct a large-scale PR campaign. There may be several options: huge discounts, a valuable gift, a 30% discount card, etc. Show your imagination and you can get many loyal regular customers.

Useful advice

At the initial stage of starting a business, you should not try to cover all areas of sport and purchase goods for them. It is better to concentrate on several topics, and then expand your business. An increase in assortment almost always guarantees an influx of new customers.

Business ideas. Sporting goods store