How to choose an organization strategy
Video: Organizational Strategy 2024, May
Companies develop different types of strategies: corporate, for a business unit, global, political, etc. At each level, the corresponding tasks are solved. For example, you can make out a small business - it has less than 500 employees.
Instruction manual
1
Find the answer to the question what type / types of business a company must engage in to successfully compete in the market. Think about whether to expand production, add new models, concentrate on one thing, involve one or more suppliers, etc. You should have a good idea of the desired scale of activity, the relationship between different types of business and how to manage them.
2
Identify which markets the company should serve. Make a decision about who you will not serve - this is an important issue, due to the limitations in small business compared to large competitors. Do not waste resources on enticing market opportunities so as not to disperse limited forces.
3
Make a list of stakeholders who are in some way in contact with your business - this applies to the political strategy of large companies, but you should also not miss these points. Entries may include employees, shareholders, media, suppliers, etc. Think about what relationships with representatives of these groups are too weak and need to be developed. Put in the list of candidates with whom there are no connections.
4
Make a decision about how to compete. Identify the strengths and weaknesses of not only existing rivals, but also potential competitors - for this it is necessary to observe new industries.
5
Choose a niche to specialize in. Find sources of market advantage in it and think about how to conquer this segment.
6
Work on the financing needed to support your chosen development path. Identify the resources already available and necessary to attract.
7
Analyze the organizational form and structure of the company - whether they correspond to the stated goals. Decide which organizational processes need to be changed in order to implement your plan.
8
Based on the information gathered, draw up an action plan.
