How to increase store traffic

For many entrepreneurs, the problem of store traffic is very relevant. This is especially true for those who opened recently and have not yet managed to earn a good name for themselves. There are many ways to attract customers to the outlet, including low-budget ones.

Instruction manual

1

Print more business cards. This is an inexpensive, but quite informative option. But keep in mind that the performance must be of good quality and tasteful. Indicate in them the contact numbers, address and name of the store. Come up with an advertising slogan that also print on a business card called. Distribute business cards among your friends, ask non-competing stores to give cards to their customers.

2

Make leaflets or, as they are called, flyers. They can be distributed in crowded places. Statistics show that the approximate consumption will be 150-200 flyers in one hour. The leaflet should contain a brief information about the store, the reasons for visiting your store, address, phone numbers and location map. Offer flyers a five or ten percent discount on any item. If the store is located in a residential area, then lay out the leaflets in the entrances.

3

Order inscriptions on asphalt. Any advertising agency offers such a service. Firstly, it is inexpensive, and secondly, quite effective. The effectiveness is that many people will involuntarily look at your advertising slogan. And the influx of visitors will depend on its attractiveness.

4

Create a business card website on the Internet. You can start with free and low cost shared platforms. But if you have a store with products of a price category above average, then the site must be done at a fairly good level. Keep in mind that its information content should be as high as possible. It should contain not only your contact details, but also photos of the products offered, possible discounts and a description of a product. Take care of website promotion in search engines.

5

Re-display the window. Everything new attracts. If you sell clothes, then mannequins dressed in the most beautiful dresses and suits should be on the window. Decorate a grocery store window with mouth-watering food images or beautiful fake products.

6

Make the store convenient and enjoyable for customers. Put a small sofa for rest, where the husband can wait for his wife. Make a children's corner with a screen for watching cartoons. Think about what you would like to see in your store as a customer.